Wednesday, December 8, 2010

Fact #38: The Nike "Swoosh" logo designer was paid $35 for the symbol


In 1972, Carolyn Davidson was a graphic design student at Portland State University. She charged her accounting teacher Phil Knight $2 an hour for her freelance work on symbol ideas for Knight's company Nike. She came up with the "Swoosh", which has turned out to be one of the most recognizable symbols in the world. He paid her $35 for her work.

Years later, Knight gave Davidson a diamond ring and an envelope with Nike stock to show his appreciation.

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